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Post by emma on Sept 10, 2011 14:51:25 GMT -5
During SXSW 2011, we hosted a series of live case studies featuring artist managers and marketing professionals. We asked our guests to provide an in-depth look into their direct-to-fan campaigns. This presentation features Nate and Travis Yetton, managers of the country-folk duo The Civil Wars, alongside Nicole Fields from Topspin Pro Services. They discuss how The Civil Wars leveraged Topspin’s marketing tools to capitalize on a free live-album giveaway, build a fan base, and eventually launch an album. Enjoy! Video here: www.topspinmedia.com/casestudies/civilwars
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